The Québec collective bgl is known for their immersive, in situ installations whose main themes revolve around popular culture and the social, political or environmental issues that characterise and shape the modern world. Their work incites us to reflect on consumer culture and waste, and stems from a practice that is founded on the principles of recycling and reuse. The acronym bgl, which encompasses the surname of each artist (Jasmin Bilodeau, Sébastien Giguère and Nicolas Laverdière), plays on the conventions of commercial logos and reflects the humorous and critical tone of their creative process.

Portait of bgl.
Photo: Richard-Max Tremblay (2008)