Les Printemps du MAC 2023: over $500,000 raised!
A record-breaking benefit event for the Fondation du Musée d’art contemporain (MAC)
Friday, April 28, 2023, at 9:00 p.m., plunge into a magical, dreamlike world that only begins once you get out of your depth. BLEU MINUIT will anchor its immersive settings at New City Gas, an iconic venue in Montreal’s cultural scene, for an enchanting midnight swim through a heady mix of art and fashion.
This event has been organized by a volunteer committee of young professionals co-chaired by Francis Guindon and Charles LeMay, proudly supported by our honorary co-chairs, Julie Dirand and Sophie Laframboise.
BLEU MINUIT is an oasis of glamour on a hot summer night in 1970s California. Infused with the retro ambience of 1970s-inspired pool parties, where fashion was free to break all the rules, the theme is a blank canvas daring you to indulge in fluid creativity and creative fluidity
This event is very popular with young professionals and will definitely be one of the season’s most creative and memorable charity events again this year. Not just a cocktail buffet with an open bar in a fantastic setting: guests at this benefit will also be dancing, enjoying unique experiences and bidding on artworks and lots in the silent auction curated by Erika Del Vecchio.
All proceeds from the Printemps du MAC go to the Fondation du MAC in aid of its mission to support the Museum’s activities in all areas, including expanding the collection, producing national and international exhibitions and developing educational programs.
Immerse yourself in the tumultuous waters of the night and book your ticket now.
YHP, an engagement experience agency, created the concept for the evening, with the support of the Printemps du MAC organizing committee. Photographer Samuel Pasquier (Consulat), under the artistic direction of Zacharie Lavertu and the collaboration of the talent representation agency Humankind, captured this abstract universe where silhouettes in blue-hued chiaroscuro raise the veil on the mystery of BLEU MINUIT.
Senior Director, Private Equity – Quebec
Vice President of Marketing, WANT Les Essentiels & Quartz Co.
Communications Director / Content Producer, Productions J
Creative Director of Experiential, YHP Group
Associate, Blake, Cassels & Graydon LLP
Erika Del Vecchio
Curator, Director of Special Projects, Arsenal contemporary art
Founder & President, Raisonnable
Communications, Public Relations and Media Relations Consultant
Content Director, Alice & Smith and YHP Group
Contemporary Art MA, Sotheby’s Institute New York
Amélie Elizabeth Pelly
Director, Public Relations and Communications, Association des radiologistes du Québec
Integrated Communications Manager, L’Oréal Paris
Founder & President, MATINÉE STUDIO relations publiques
Digital Marketing Manager Linen Chest
Senior Manager Commercial Credit Cards Development and Strategy, National Bank of Canada
National Bank Private Banking 1859 is proud to offer the concierge service during the evening.