The Fondation du MAC is proud to share the success of the 17th edition of Printemps du MAC, held on April 11, 2025 at La Nesra. The event made a lasting impression with its creative atmosphere and its exploration of the theme: Alter Ego. The evening brought together nearly 1,200 people and raised a substantial sum for the Fondation du MAC. Thanks to the remarkable generosity of participants, donors, and invaluable partners, over $450,000 was raised. These essential funds will directly support the MAC’s initiatives: enriching educational activities, supporting bold exhibitions for which the Museum is renowned, and bolstering its permanent collection.
Immersed in the theme of the Alter Ego, guests were transported into a captivating universe of dualities, subtle reflections, and multiple identities. The evening showcased the inherent richness and complexity of contemporary artistic creation, while offering an immersive, truly unforgettable experience for all who were present.
Committee Printemps du MAC 2025
New artist program a great success
This year marked a turning point for the Foundation with regards to the auction. Through an innovative program dedicated to emerging artists, six artists – Gabor Bata, Sierra Barber, Rémi Belliveau, Colin Canary, Marie-Danielle Duval, and Clara Lacasse – benefited from a valuable mentoring session led by artist Yann Pocreau and personalized meetings with MAC curators. Furthermore, they received the full proceeds from the sale of their works. This additional commitment testifies to the MAC Foundation’s desire to actively support the development of the next generation of artists.
The auction, which included the artists’ works as well as products and experiences, raised over $43,000. The Foundation would like to thank EY, presenter of the auction, and Simon Beaulieu (Managing Partner of EY’s Financial Services Consulting Department).
Les Printemps du MAC: a celebration of alter egos
Les Printemps du MAC once again demonstrated its unique ability to offer spectacular, avant-garde events, boldly celebrating the inclusion of all genres and styles.
As part of its commitment to supporting the next generation of creative talent, the event invited up-and-coming designers Raphaël Viens, 3-dimensional, Scorli, Tristan Réhel, LAKUACHIMOTO, and MRKNTN to create bespoke outfits for the evening, that express their vision. The favorable response from influential personalities such as Valérie Roberts, Michelle Furtado, Catherine Brunet, and Lydia Bouchard made the second edition of the Printemps du MAC red carpet a resounding success.
The evening was filled with lively performances by DJs Ian Jackman, Audrey Bélanger, and Tallandskiinny and came to a grand conclusion with The Neighbors, who helped make the event one to remember. Guests were also treated to a number of unique experiences, including an elegant sunglasses station by BonLook and a surprise performance by dancers and Gisèle Lullaby.
The culinary offering also delighted palates, thanks to the generous support of Flyjin, Soubois, Name’s on the way, Montréal Bowling, Chez Josie, Shnoopi, Shnoopa, and caterer Brera for the VIP section.
Sincere thanks to our partners and sponsors
The resounding success of Les Printemps du MAC would not have been possible without the unfailing commitment of its partners. The Foundation is grateful to the National Bank, which not only provided crucial financial support for the event, but also presented a captivating work by Sabrina Ratté Monade I, II, III, and IV (2020) and offered a refined welcome cocktail; to BonLook, who oversaw guests’ arrival on the red carpet, hosted a must-have eyewear counter, and spoiled guests with a memorable red carpet and trendy frames for all; and to TRISTAN, whose dancers, sporting their distinctive oversized bags, added a memorable artistic touch. A special thank you goes to Bell Canada, who enriched the evening with a privileged networking moment; to La Maison Simons for its impressive visual contribution to the décor; and to Turkish Airlines, who graciously allowed access to the Majudia Collection exhibition room in Arsenal art contemporain. The Fondation du MAC would like to express its deep gratitude to ARDENE, Groupe Focus, and TROUVÉ MTL for their support. We also extend our warmest thanks to VICHY LABORATOIRES, our gift-bag partner, for their generosity towards our guests. The Foundation also thanks Voilà by IGA for its generosity. Their collective support testifies to a deep and shared commitment to contemporary art and the MAC’s mission.
The honorary presidents of the 17th Printemps du MAC, Kerianne Boulva (CHUM), Meriem Mehdaoui (PBY Capital), and Emmanuel Philippe (Banque Nationale), played an essential role in the success of this event. The Foundation extends its sincerest thanks to the dedicated organizing committee who made this vision a reality: co-chairs David-Marc Bouchard, headhunter, general manager and partner at TROUVÉ, and Catherine Martel, director, brand innovation and development at Haus of Park, as well as committed members Andy Barril, multimedia director (Moment Factory); Simon Bellemare, real estate broker (Sotheby’s International); Kristel Dupont, public relations director (Rethink) ; Théo Dupuis-Carbonneau, editor-in-chief (Magazine VÉRO, KO Média); Allison Forbes, founder & president (Raisonnable); Jillianne Gignac, digital communications consultant (Association de la construction du Québec); Frédérique Hébert-Soucy, communications and partnerships consultant; Olivier Lapierre, communications, public relations and media relations consultant; Philippe Lemieux, senior director (Groupe Focus); Shanel Lessard, Account Director (Martha); Vincent Morel, communications, image & marketing consultant; Marc-Étienne Nolin, corporate public relations manager (Groupe Cirque du Soleil); Rhéane Portelance, events & business development director (A5 Hospitality); Camille de Repentigny, co-founder (Forward MGMT); Antoine Sabourin, lawyer (Blake, Cassels & Graydon LLP); Guillaume Lavallée, co-founder & creative director (Martha); Ariane Leblanc, co-founder & creative director (Martha).
The event’s success was also enhanced by the invaluable support of numerous partners. Thanks to them, participants were able to take photos with Moment Factory’s artificial intelligence-generated photo booth, and they were transported into a luminous atmosphere with PixMob wristbands. Les Printemps du MAC was able to count on the expertise of Rodeo FX for the production of immersive 3D visuals that enriched the atmosphere and on the creativity of Raisonnable for the overall production of the evening. The exceptional quality of the evening was also made possible by Synergy Tech and Total Events.
Relive the highlights of the evening and stay informed of upcoming announcements by following @printempsdumac on Instagram.
