Outstanding Success for the Bal du MAC 2025

On September 13th 2025, more than 700 guests from Montreal’s business and arts communities gathered at La Nesra for the Bal du MAC 2025. Held under the theme Manifesto, the event immersed guests in a bold and inspiring universe, reaffirming its status as a must-attend highlight of Montreal’s philanthropic calendar. The funds raised will allow the Fondation du MAC to donate more than $1,3 million to the Museum to enrich its collection and support its mission.

This 2025 edition received exceptional support from its honorary co-chairs: Philippe Adam, President and CEO of Pomerleau, and Viviane Croux, Senior Vice-President and Head, Quebec, BMO Commercial Banking. The organizing committee, chaired by Patricia Lemaire and composed of Violette Cohen, Josée Dufresne, Vanessa Germain, Francis Guindon, Nicolas Morin and Cathy Samson, orchestrated the evening brilliantly. Produced by LaBoum, with visual identity by maubau and Shoot Studio and video capsules by Freezing Summer Films, the event offered a fully immersive artistic experience.

Guests enjoyed a truly memorable experience: a welcome cocktail offered by Birks, with Pol Roger champagne and Oysters & Caviar; a gourmet dinner by Traiteur Brera and dessert by pâtisserie Rhubarbe; a beauty touch-up station by Rennaï to keep guests glowing all evening; an immersive photo booth by ROYALMOUNT to capture the night’s highlights; and a custom gift booklet designed by maubau and Shoot Studio, printed by L’Empreinte and made possible through the support of CIBC. A highlight of the evening was the live creation of a work of art by Montreal artist Shawn Kuruneru on a prestige Bentley vehicle, followed by an exclusive departure lounge experience. The festive atmosphere was brought to life by DJ Lost Heroes.

Among the guests were numerous figures from the arts and business communities, who walked the red carpet, immortalized by ROYALMOUNT’s immersive photo experience.

The MAC Ball plays a crucial role in the acquisition of major works that will leave a lasting mark on the Museum’s history and strengthen its position as a leader in contemporary art. Thanks to the funds raised and the support of the business community, the MAC has been able to add to its collection iconic works such as The Red Room – Child (1994) by Louise Bourgeois, Jumbo Spoons and Big Cake (2000) by Thomas Hirschhorn, and Intersection articulée. Architecture relationnelle 18 (2011) by Rafael Lozano-Hemmer. These acquisitions enrich a collection already boasting more than 8,200 works and ensure that the MAC and Montreal continue to shine as major hubs of contemporary art.

Thanks to the generosity of its partners, including Birks, Bentley, Rennaï, Cain Lamarre, CIBC, and ROYALMOUNT, the MAC Ball remains one of the year’s most highly anticipated events. The funds raised will allow the MAC to continue its educational activities, expand its collection, and showcase renowned Quebec and international artists.