On Friday, April 28, some 1200 people from the arts and business community gathered for Les Printemps du MAC 2023. A record amount of more than $500,000 was raised during this fundraising event held at the iconic New City Gas. The 15th edition of Printemps du MAC, celebrated under the theme BLEU MINUIT, was a great success, raising a record amount of money to support the Musée d’art contemporain de Montréal (MAC). The evening’s auction, presented by BLG, was a resounding success and raised over $70,000.
BLEU MINUIT
Co-chaired by Francis Guindon (Quartz Co. and Want Les Essentiels) and Charles LeMay (Productions J), the experiential agency YHP created the concept for the evening, with the support of Les Printemps du MAC’s Committee. Photographer Samuel Pasquier (Consulat), under the artistic direction of Zacharie Lavertu and the collaboration of the talent agency Humankind, captured this abstract universe and signed this artistic success where silhouettes in bluish chiaroscuro lift the veil on the enigma BLEU MINUIT. Thanks to the production and event management of Allison Forbes (Raisonnables), the life-like projections of Rodeo FX and the surprise and breathtaking performance of Claudia Bouvette, the participants had an amazing time. The immersive event allowed guests to live unforgettable experiences, including a makeup retouching station and perfume trial by Yves Saint-Laurent Beauté, the evening’s official beauty partner, as well as a fun and elegant photo booth presented by Balnea spa + thermal reserve.
Acknowledgements
The Fondation du MAC team would also like to thank the dancers from the Humankind Agency as well as DJs Truspin, DJ Kobal, Funkyfalz, DJ Sap, Twitch & Kizaba, Moses Bélanger and DJOOLZ for their wild performances. The evening’s signature cocktail, Bleu Minuit, was offered by Portage Gin and Marie Blizzard. And because indulgence is one of life’s great pleasures, the evening’s attendees were able to enjoy treats from caterers Brera, Morso, Kroods, Billio and Poissonnerie Odessa, as well as a late night snack offered by Beach Day Everyday and La Diperie. We would like to thank all of these local businesses and their teams, who greatly contributed to making this evening a success. The Foundation would also like to thank all of the goods and services partners for their invaluable support, as well as Julien Dirand and Sophie Laframboise, who generously accepted the honorary co-chairmanship of the event.
The Fondation du MAC would like to thank all of its Printemps partners (Banque Nationale Gestion Privée 1859 and Yves Saint Laurent Beauté), its Equinox partners (Accuracy, BALNEA spa + réserve thermale, BLG, BMO, BMR, Cuisine idéale, HydroSolution, KPMG, Miller Thomson sencrl, Raymond Chabot Grant Thornton, Stikeman Elliott, TD Bank Group), its service partners (Agence Humankind, Bajouk Signature, Everyday Sunday, Moonstruhk, New City Gas, Publicité Sauvage, Rodeo FX, Samuel Pasquier, Raisonnable, Youville Hausman Park) and gourmet partners (Aupale Vodka, Beach Day Every Day, Billio, Brasserie La Ferme, Club Local Traiteur & Spiritueux, La Diperie, Marie Brizard, Morso Pizzeria, Odessa Poissonnier, Restaurant Krood, Traiteur Brera, Vins Balthazard, Vins Pas Sages), its auction partners (BLG : Presenter, AGAC – Association des galeries d’art contemporain, Encadrement Martin Schop, Matthieu Gauvin, PhotoSynthèse) as well as those of the lots and experiences (Air Canada, Air Transat, Atelier HOTELMOTEL, Balnea spa + thermal reserve, Beauties Lab, Birks, Centre Hi Fi, Cozey, Cyrc. , Dynamite, Evoluco (Boom, Pizza NO.900 and LOV), Fairmont The Queen Elizabeth, Midway Group, Hopper, Four Seasons Hotel, St-Paul Hotel, Le Kabinet, Lunetterie Générale, MATINÉE STUDIO, Mondou, Quartz Co., Restaurant Leméac, Silk Laundry, Vic Studios, Want Les Essentiels) and the partners of the evening’s gift bags (ATTITUDE, Brasserie La Ferme, Clarins, DESIGNME, FOUDUCOUCHON, Grown Alchemist, Karine Joncas, MATINÉE STUDIO, Milk Makeup, OPI, Poissonnerie Odessa, Want Les Essentiels, Wella, Yves Saint Laurent Beauté). Let’s also mention the precious partners of the treasure hunt, YETI and Comont.
Finally, the Fondation du MAC would like to warmly thank the co-chairs Francis Guindon (WANT Les Essentiels and Quartz Co.) and Charles LeMay (Productions J) as well as the committee members and ambassadors who generously gave of their time and energy to make this event a success: Andy Barril (YHP Group), Alexe Corbeil-Courchesne (Blake, Cassels & Graydon LLP), Erika Del Vecchio (Arsenal art contemporain), Allison Forbes (Raisonnable), Olivier Lapierre (communications, citizen and media relations consultant), Catherine Martel (Alice & Smith and YHP Group), Emma Molson (Sotheby’s Art Institute), Amélie Elizabeth Pelly (Association des radiologistes du Québec), Jessica Rosen (L’Oréal Paris), Marjorie Roux (MATINÉE STUDIO public relations), Stefanie Stergiotis (Vic Studios) and Maximiliano Tyrawskyj (National Bank of Canada).
