The Fondation du MAC is proud to highlight the success of the 18th edition of Les Printemps du MAC, held on May 29 at Place Ville Marie under the theme Carpe Noctem. This benefit event brought together 1,000 people and raised over 415,000 dollars. Thanks to the generosity of participants, partners, and patrons, the funds raised will directly support Habiter le MAC, the Museum’s new career development program for emerging artists in Quebec.
A memorable night blending art, fashion, and music
Inspired by a dreamlike world and lucid dreams, Carpe Noctem transformed Place Ville Marie into a vibrant space where guests could mingle, discover new things, and share experiences. Upon arrival, guests walked the BonLook red carpet, created in collaboration with mmode, in an atmosphere that was both elegant and cozy. They were also given a pair of BonLook glasses to complete their look.
In collaboration with mmode, several emerging Montreal designers were invited to create custom pieces for the evening’s guests to support the next generation of creatives. Notable collaborations included Catherine Chabot wearing a design by Rightful Owner, Julie-Anne Ho dressed by Gabriel Paul Caron, Léa Stréliski in La Fille de Priam, Catherine Brunet dressed by MRKNTN, and Lolitta Dandoy dressed by Cyntault Créations. The creation of social media content designed to highlight these collaborations was also made possible thanks to the support of Aura Social.
Guests also enjoyed various exclusive activations organized by the event’s partners, including a photo booth by La Maison Simons, a complimentary skin analysis by Dermapure, and an immersive DJ space presented by Holt Renfrew Ogilvy. Guests also enjoyed beauty touch-ups featuring hair products by Beauté Star in the powder room, as well as an espresso martini bar presented by Café Liégeois.
The evening’s energy remained high thanks to musical performances presented by Aire commune, featuring Huli, SAP, and Frikiton, as well as a surprise appearance by Rita Baga, keeping the festive atmosphere going until the wee hours of the morning.
Contemporary art at the heart of the event
As a highlight of the evening, guests got a first look at the studios of the first cohort of Habiter le MAC and spoke with local artists Sierra Barber, Miri Chek, Marly Fontaine, Po B. K. Lomami, Myriam Simard-Parent, and Sarah Toung Ondo, accompanied by their mentor, Montreal artist François Morelli.
In addition, Patrick Bernatchez’s work Lost in Time (2014), from the MAC’s collection was presented especially for the evening in a space enhanced by Dormez-vous to offer a unique viewing experience.
An edition supported by valued partners
The Fondation du MAC extends its warmest thanks to all of its partners and sponsors, whose commitment contributed to the success of this 18th edition.
The evening was made possible thanks to the support of Les Printemps partners, including BonLook, the evening’s presenting partner, as well as partners Dermapure, La Maison Simons, Dormez-vous, Holt Renfrew Ogilvy, and ARDENE.
Media partners ELLE Québec and Rolling Stone, and creative partners Rodeo FX and Martha helped bring the world of the Carpe Noctem evening to life and share it with the world. The Foundation would also like to thank its production partner: Raisonnable.
The Fondation du MAC also acknowledges the generosity of VICHY Laboratoires, RECESS thermal station, DESIGNME, and Elle Québec (KO Média), partners for this year’s gift bags.
The evening’s culinary offerings were highlighted by several gastronomic partners, including Vieilles Portes, Shnoopi, Chez Josie, and Pub Prince. The VIP area featured an exclusive experience by Chaud Devant! and Tonino, accompanied by Caleffi champagne, an Interlude Nouveau Monde bar, and a Dormez-vous pillow lounge.
The Foundation would also like to thank the following partners for their goods and services: Agence Calibré, Agence Vinicole, Aire commune, Aupale, Aura Social, Beauté Star, Café Liégeois, Caleffi Wines, Chaud Devant!, Chez Josie, Karel Chladek, Click MTL, CR34TE, Fleuriste Marie Vermette, FOUDUCOCHON, Gabriel Fournier, Grey Goose, Humankind, Interlude Nouveau Monde, Martha, Mate Libre, mmode, Ö Hydration, Prince Pub, PROSPEC, Raisonnable, Rolling Stone, Romeo’s Gin, Shnoopa, SOTTO by soubois, Tonino, Vieilles Portes and WILLS as well as the partners in its auction.
A Dedicated Committee
The honorary cochairs for the 2026 edition of Les Printemps du MAC were William Gingras (Arthur Majordome), Dr. Samuel Rodriguez (Dermapure Outremont), Emmanuelle Tellier (Botpress), and Christian Travaglini (Quadra Capital Partners).
The evening was organized by a dedicated committee of young professional volunteers, co-chaired by Catherine Martel (Haus of Park), and David-Marc Bouchard (TROUVÉ – Recruitment Firm).
The committee consisted of: Simon Bellemare (Independent residential real estate agent), Benjamin Dupont (Creative Director), Amélie Doyon (Davies Ward Phillips & Vineberg LLP), Alie-Clarence Dupuis (Art Fintech), Théo Dupuis-Carbonneau (Magazine VÉRO, KO Média), Allison Forbes (Raisonnable), Frédérique Hébert-Soucy (Aire commune), Olivier Lapierre (Public Relations Account Manager), Philippe Lemieux (Mission Solaire), Shanel Lessard (newkid), Vincent Morel (Communications Consultant), Rhéane Portelance (HOST), Jean Rocheleau (KPMG), and Antoine Sabourin (Blakes, Cassels & Graydon S.E.N.C.R.L./s.r.l.).
