On Saturday, September 14th, nearly 800 guests from the arts and business communities gathered at the new ROYALMOUNT for the Bal du Musée d’art contemporain de Montréal (MAC). Organized under the theme Fantasmagorie, the event transported guests into a world where mystery and artistic inspiration converged, creating an elegant and captivating experience in celebration of the MAC’s 60th anniversary. The funds raised during the evening allow the Foundation to donate nearly one million dollars to the MAC.
This special edition of the Bal du MAC was marked by the exceptional support of its honorary co-chairs: Stephen Bronfman, co-chair of the Claudine and Stephen Bronfman Family Foundation and co-chair of the MAC’s major fundraising campaign; Julie Couture, Chair of the MAC Foundation’s Board of Directors; and Laurent Ferreira, President and CEO of National Bank. The evening, orchestrated by the organizing committee chaired by Marie-Josée Simard, a member of the MAC Foundation’s Board of Directors, was produced by the team at LaBoum, with artistic direction by Anita Bombita and visual identity by Cossette, providing attendees with a fully immersive artistic experience.
The evening culminated in numerous surprises for the guests, including the unveiling of an artwork created especially for the event by Montreal artist Dean Baldwin Lew, marking a highlight of the celebration. Among the attendees were numerous public figures, politicians, and philanthropists, all contributing to supporting the MAC’s mission.
Thanks to the generosity of its partners, notably the Claudine and Stephen Bronfman Family Foundation, National Bank, and ROYALMOUNT as the hosting partner, the Bal du MAC remains one of the year’s most anticipated events. For this 2024 edition, gift bags were provided by Dermapure, with the photo studio and makeup retouching offered by Rennaï. The Foundation also thanks Sanimax, service partners SAQ, Bajouk Signature, Foufou, Brera, and Boissons Guru, Patrón, and Vins Balthazard. Among the Governor partners, special mention goes to the contributions of Air Canada, AtkinsRéalis, National Bank, Scotia Bank, Chanel, Desjardins, Fasken, Fiera Capital, Claudine and Stephen Bronfman Family Foundation, Carbonleo Real Estate Inc., KPMG, Quebécor Media, and RBC Capital Markets. Raffle prizes courtesy of Air Canada, Bijouterie Italienne, and ROYALMOUNT also contributed to the evening’s success. The funds raised enable the MAC to continue its educational activities, enrich its collection, and spotlight renowned Quebec and international artists.